Cognitive Business Operations
Cognitive business operations are processes and decisions that can sense, respond and learn. Business operations infused with cognitive capabilities capitalize on data to heighten awareness of workflows, context and environment. Cognitive business operations continuously learn, yielding more accurate forecasting and greater operational effectiveness and decision making at the speed of streaming data.
With cognitive business operations, customer behavior can be better predicted by incorporating unstructured data that was previously unusable. One retailer that laid the groundwork for a cognitive supply chain by applying predictive analytic to all of its data from Twitter sentiment to weather patterns cut demand-forecasting errors in half.